Me and my partner opened up 6 stores in Norway that did it-repair. We reinveted the industry by innovating at customer service. We were the first that offered online booking, recipts, card payments, warranty and cool offices with talanted and friendly staff. The stores gained quick popularity and the company was later aquired by Supportia.

I was part of a team who started up the first co-working space in Stavanger. It was around 1200 square meters and really helped to establish a healthy startup ecosystem in Stavanger. My role was helping with branding, business model and concept development.

At the co-working space Mess and Order I met Fredrik, a super talanted and experienced graphic designer. During this time I wanted to learn more about branding, marketing and how to create a visuall voice for a startup. We formed Shapes and Tapes and the first year did get quite a lot of clients. Later we met Tore and Joachim who were also graphic designers and photographers. We formed together Mess and Order Creative where I served as a CEO and was in charge of projects and selling. I exited the company after one year.

In co-operation wtih Leica, the luxury camera manufactorer. We opened up a popup coffee.

Some of my responsibilities were:

• marketing
• staff hiring and training
• concept development
• renovation from store to coffee shop
• menu development

The store was open for two years successfully.

We saw at a huge increasing trend in Australia in sushi burritos and thought it would be a good fit for the Norwegian market. Healthy, more cheaper than traditional sushi and easy to eat on the go.

We did some major mistakes like: expanding to fast, in 2 years we had up to 4 selling locations where 2 locations were in shopping malls that were a bad fit for us.

The market was not ready, and to small in Stavanger city. We had to close down all the stores after 2 years.

I was involved in opening up Bankers Pizza first location in Stavanger as a CEO and co-founder of the company. I renovated about 300 square meters of a raw location and made it into a fully functional pizza takeaway place. Implemented everything from branding, to store design, to technical systems for a smooth operation. After the first location opened I stepped back from the CEO role and sold my shares.

Currently, I’m building up Bigly Startup Factory.

Bigly will do three things.

1. Have strong digital marketing and a sales-focused team that will take on consultancy work for other D2C brands and help them scale both through digital marketing and sales towards distribution/retail.
2. Launch D2C brands where we see we can make a positive impact and create innovative products that make a difference in people’s lives.
3. Launch service-based companies in sectors where we see there is a gap in the market.