My partner and I launched six IT repair stores across Norway, introducing a pioneering approach that revitalized the industry through customer service innovation. Our groundbreaking initiatives included being the first to provide online booking, digital receipts, card payment options, comprehensive warranties, and establishing inviting, well-designed spaces staffed by skilled and personable experts.

The rapid rise in popularity of our stores was a testament to the resonance of these innovative features. Eventually, our company garnered significant attention and was acquired by Supportia, underscoring the impact of our strategic approach and customer-centric mindset.

In collaboration with Leica, the esteemed luxury camera manufacturer, we ventured into an intriguing project: a pop-up coffee shop.

Within this venture, I shouldered several key responsibilities, including:

• Spearheading marketing efforts
• Overseeing the recruitment and training of staff
• Pioneering the development of the concept
• Orchestrating the transformation of the store into a captivating coffee shop
• Crafting an innovative and appealing menu

The culmination of our efforts resulted in a thriving establishment that operated successfully for two years, leaving a distinct mark on the landscape.

Recognizing a significant surge in the popularity of sushi burritos in Australia, we identified a promising opportunity to introduce this trend to the Norwegian market. We believed it aligned well with the Norwegian consumer base due to its health-conscious appeal, affordability in comparison to traditional sushi, and the convenience of being a quick on-the-go option.

However, our journey was marked by several critical errors. One notable misstep was our rapid expansion strategy; within just two years, we established four selling locations, including two within shopping malls that ultimately proved to be an ill-suited fit for our concept.

Unfortunately, the market wasn’t fully prepared, and its scope in Stavanger city was comparatively limited. This situation necessitated us to make the difficult decision to shutter all of our stores after the two-year period. Despite our best intentions, the outcome underscored the importance of market readiness and strategic growth considerations.

I took on a pivotal role in establishing the inaugural Bankers Pizza outlet in Stavanger, assuming the mantle of CEO and co-founder of the enterprise. My responsibilities encompassed a comprehensive overhaul of a 300-square-meter space, transforming it from a raw setting into a fully operational pizza takeaway establishment. This endeavor encompassed an array of tasks, including implementing branding initiatives, conceptualizing the store’s design, and setting up technical systems to ensure seamless operations.

Following the successful launch of the first location, I transitioned away from the CEO position and divested my ownership stake. It’s with immense satisfaction that I reflect upon the journey, having transformed the initial idea into a tangible reality. Today, Bankers Pizza stands as one of Norway’s most rapidly expanding pizza chains, boasting over eight locations. Witnessing its growth and success serves as a source of pride.

Presently, I’m fully engrossed in the development of Fram Venture Studio, alongside my partner Ola Farup.

Fram Venture Studio revolves around three core activities:

1. E-commerce Store Audits: Our focus lies in meticulously scrutinizing e-commerce stores, evaluating elements such as Conversion Rate Optimization (CRO), email workflows, and advertising strategies. This process ensures that these stores are operating at peak efficiency and effectiveness.
2. D2C Brand Launches: We embark on launching direct-to-consumer (D2C) brands that possess the potential to create a positive impact and introduce innovative products that significantly enhance people’s lives.
3. AI Implementation and Training: We extend our expertise to assist companies in integrating AI tools into their operations. Additionally, we provide comprehensive training to marketing managers, equipping them with the skills to adeptly leverage AI in their daily tasks, thereby optimizing efficiency.

By harnessing the collective proficiency of our team, deeply rooted in e-commerce marketing, we channel the proceeds generated from our consulting services into nurturing our own e-commerce brands. This exciting journey encapsulates our commitment to crafting a dynamic and prosperous future.