For centuries Millennials have believed, and many still believe that if you leave a burger from Burger King or McDonald’s for a year or two in the fridge, nothing will happen, it will look, well, just the same as the day you bought it.
The time where big chains could put a salad on the menu and think they are Millennial and Gen Z friendly is over..- Max Gouchan
Millennials paid the way for the last 20 years for healthy, conscious eating. Gen Z is taking it to a whole new level. The time where big chains could put a salad on the menu and think they are Millennial and Gen Z friendly is over. In order to stay relevant and get people inside the doors, they need to show that the food they make is prepared with the consumer health in mind, and Burger King just pulled off a ballsy, yet genius move in Oslo.
Many people woke up to this in Oslo, and the advertisement agencies around Norway started to debate if the stunt was crazy bad or crazy good. My opinion? Pure genius.
Is your brand having stigmas around your products with the younger generations? Prove them wrong! Burger King did!
Author: Max Gouchan public speaker about Millennials and Gen Z
Featured photo: Burger King